Squarespace × W+K · 2014–15 · UX Lead, with Wieden+Kennedy
A Super Bowl moment, turned into giving.
With Wieden+Kennedy and Jeff Bridges, I turned a Super Bowl ad into an immersive, donation-driven experience for No Kid Hungry — a soulful storefront converting massive traffic into meaningful impact.
Multichannel UX under Super Bowl conditions
I aligned stakeholders around the campaign's goals, then translated the creative vision into wireframes and flows prioritizing clarity, emotional tone, and ease of donation — mapping user journeys across the multiple entry points of a Super Bowl moment.
Squarespace's first integrated audio player
As part of the project, I led UX for Squarespace's first integrated audio player — an intuitive, elegant interface supporting seamless listening within the platform's design standards and creator flexibility.
Results
- Graphite Pencil Award; Cannes Cyber Storytelling, Silver
- Raised hundreds of thousands of dollars for No Kid Hungry
- High engagement through a seamless, story-driven e-commerce experience
A Super Bowl moment transformed into real-world impact — story-driven commerce in service of care.